Reality star turned businesswoman Paige DeSorbo has launched her long-awaited fashion label, Daphne, a direct-to-consumer loungewear brand inspired by comfort, community, and personal authenticity. Best known for her role on Bravo’s hit show Summer House and her successful podcast Giggly Squad, DeSorbo is proving she’s more than just a Bravo-lebrity—she’s a bona fide fashion entrepreneur.
🎤 The Evolution from Reality Star to Business Owner
DeSorbo’s transition into the world of fashion wasn’t overnight. In the last year alone, she juggled a whirlwind of accomplishments: co-hosting Giggly Squad live shows, releasing a best-selling book, and anchoring the Vanity Fair Oscar party’s red carpet livestream.
Despite a jam-packed schedule, DeSorbo stayed grounded in her original dream—to become a media personality and creative force. That goal evolved into something tangible with Daphne, a sleepwear line rooted in her authentic love of lounging (and her cat, also named Daphne).
“I’m so happy I didn’t do it sooner,” DeSorbo told InStyle. “Now it feels real—and genuinely me.”
🛌 Meet Daphne: A Luxe Sleepwear Line Inspired by Comfort Culture
Launching officially on June 10, Daphne offers chic, cozy sets ranging from $58 to $230. These aren’t just pajamas—they’re elevated essentials designed for lounging, working from home, and yes, being seen in public. Think muted tones, soft silhouettes, and thoughtful details like bell sleeves and roomy fits.
Key Features of the Daphne Brand:
- Created in collaboration with Concept Brands, known for creator-led ventures
- Led by fashion industry veteran Kyle DeFord
- Designed by Katie Serva, formerly of Club Monaco, Hatch, and Proenza Schouler
- Aesthetic: Modern, clean, wearable comfort
- Audience: Students, professionals, moms, influencers, and everyone in between
👯♀️ From Bed Bug to Boardroom: Branding That Hits Home
On Summer House, DeSorbo and co-stars Ciara Miller and Amanda Batula became affectionately known as the “Bed Bugs” for their love of staying horizontal. While initially hesitant about that label, DeSorbo eventually embraced it—and even threw a slumber-themed bash called Snoozefest.
That vibe translated perfectly into Daphne’s branding. It’s a personal, intentional project meant to speak to women who love stylish ease.
“I was always that girl who loved a good cardigan, but hated tight sleeves,” she said. “So I made the one I always wanted.”
🧠 Building a Brand With Intent and Heart
DeSorbo took her time choosing the right partner. After several meetings, she clicked with Concept Brands, calling the experience “love at first sight.”
“It’s like dating,” she laughed. “You don’t settle until it feels right.”
Unlike many celebrity lines, Daphne isn’t a hands-off venture. DeSorbo is heavily involved—from fabrics to fit to final designs. Her dedication has stunned collaborators like DeFord, who confirmed, “She’s in every meeting. Every decision.”
🧵 Every Piece Has a Story—And a Giggle
DeSorbo made sure the Daphne collection would feel personal to her fans. A standout piece? The Hannah Tee, inspired by her best friend and podcast co-host Hannah Berner’s pandemic uniform: an oversized, lived-in T-shirt.
“I needed a big tee that felt elevated but still lazy-girl chic,” said DeSorbo.
🎯 Fashion for Every Generation
Daphne is designed with versatility in mind. Whether you’re a college student, young professional, working mom, or reality TV star nursing a hangover, Daphne aims to be your go-to loungewear.
“Everyone wears pajamas,” DeSorbo noted. “This line is for all my followers—no matter their phase of life.”
👗 What’s Next for Daphne—and Paige?
While Giggly Squad and Summer House remain part of her life, DeSorbo is fully committed to scaling Daphne. She’s even planning launch outfits to reflect her new “boss-girl era,” mixing Daphne pieces with bold fashion choices like white power suits and summer heels.
And as for expanding into men’s sleepwear?
“Right now? I just don’t care,” she quipped. “Maybe someday. But for now, this is for the girls.”
